RokFit, Inc. - EST. 2010

Jason Greenwood |

RokFit, Inc.

RokFit was created with an active lifestyle in mind, for those who embrace movement as a part of their daily routine. With a deep-rooted passion for CrossFit®, we also cater to a wide range of active lifestyles, including all gym enthusiasts, skateboarders, surfers, snowboarders, bikers, and everyone else in between. Our products are designed to withstand the intensity of your workout and daily activities, utilizing high-quality materials that are built to last.

At RokFit, we are committed to staying current with the latest trends in fashion, materials, and products. We understand that clothing and gear should not only perform at the highest level but should also look cool. That's why we take pride in our high-quality design work and graphics on every product. Our goal is to provide you with the best possible clothing and gear to help you ROK your active lifestyle, whether you're training in the gym or out hitting the streets!

We take great care and consideration in every step of our process, from designing & printing to shipping your product. Our team ensures that every product meets our high standards for quality, so you can trust that you're getting the best. If you're looking for durable, stylish, and high-quality clothing and gear to support your active lifestyle, look no further.

RokFit's Mission Statement:

RokFit’s mission is to outfit the modern active lifestyle. We offer bold, edgy designs that make a statement. We skate, climb, surf and sprint. We squat, jump, throw and lift. We pick up the bar. We outrun lifters and we outlift runners. We are not defined by any one of these things. We are a blend, and we have one common thread.

Read below to meet the crew at RokFit, Inc.!

Jason Greenwood

Founder / Co-Owner / Designer

I have been doing CrossFit® since June 2007 at CrossFit OKC in Edmond, OK, and professionally a graphic designer since 2000. RokFit was created through my passion for the CrossFit® industry, and to fill a void I saw in it. As a CrossFit® member and designer, I want to be able to supply you with comfortable, durable, stylish clothes and accessories to ROK your WODs with!

I grew up using the amount of athletic abilities I had in the world of skateboarding and other extreme sports. My goal is to provide the same vibe of street wear I grew up wearing, meshed into this fitness counter culture we all got hooked on!

Jason Boag


I've been doing CrossFit® since early 2006, and I love it.  It was a dream come true when I opened CrossFit OKC in Edmond, OK in late 2006.  I transitioned out of affiliate ownership in 2016 to dedicate my full time and attention to RokFit. 

Being part of this movement is a huge honor for me and it's very fun to watch it grow. Helping RokFit design gear for CrossFit® Athletes is a another dream come true.  I'm a geek for this stuff and working with Jason Greenwood to bring unique styles and notions to the market is so much fun.  I do CrossFit® every day, and I want my experiences and knowledge about the sport to come out in the designs and function of what we offer.